Lessons from China: Our covid experience became a blueprint for the whole practice

Broadway Malyan - Shanghai 1 covid

Source: Broadway Malyan

百老汇的上海工作室是第一个进入封锁的。Director Sean Li explains how they continue to share their experiences

The true horror of what was unfolding in China struck during what should have been the happiest time of year. New Year in China is normally a time of celebration and hope, a time spent away from work with family and friends.

This year it was spent watching the emerging crisis coming out of Wuhan and within days everybody across China was in a state of confusion, caught in what looked like a potentially life-and-death situation.

As a family man, my first concern was for those nearest and dearest to me but, as a business leader, it was impossible to ignore the possible consequences of an enforced lockdown: how that would affect the Chinese economy, our business and my colleagues in the Shanghai studio.

The reality then – and it remains true today – is that China, or any economy for that matter, cannot stand still for a quarter. The immediate consequences would be disastrous and the road to recovery unimaginable. In China it was estimated that 85% of small and medium-sized businesses – two-thirds of the economy – would not survive three months with no income.

While the outbreak was still in its relative infancy the Chinese government announced we could no longer enter our studios

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